Prof. Jose Orozco

Professor Orozco is an executive leader, entrepreneur, and educator with more than 13 years of experience driving brand growth and digital strategy across international markets. An immigrant from Mexico, his perspective on services marketing is shaped by a belief that sustainable business success is built on trust, human connection, and long-term value creation.

He previously worked with Mzuri Group, UK, where he led U.S. brand operations and delivered record-setting digital sales performance. Today, he develops brands rooted in philanthropic purpose, integrating commerce and social impact through initiatives such as Broches for a Cause, which allocate proceeds to nonprofit partners. He is also Co-Founder of Orozco Siblings, a nonprofit organization focused on community impact, and serves as Co-Chair at the University of Nevada, Las Vegas (UNLV), supporting strategic institutional initiatives.

In the classroom, he connects executive experience with academic insight, equipping students to lead with both commercial discipline and social responsibility.

You will meet this lecturer during the training:

Business Strategy and Brand management