Dr Beth Michalec

Beth E. Michalec, Ph.D. is an assistant professor of corporate communication at Penn State Lehigh Valley (PSU-LV). She develops and teaches courses centered on strategic corporate communication, integrated marketing communications (IMC), storybranding, crisis communication, and digital and social media marketing. She also teaches marketing research, analysis and public relations in West Virginia University’s award-winning Integrated Marketing Communications master’s degree program.

As a prestigious Fulbright Specialist, Dr. Michalec spent the Fall 2022 semester teaching, lecturing, and consulting in Croatia. She delivered an array of lectures and course sessions focused on corporate social responsibility, greenwashing, philanthrocapitalism, and purpose-driven marketing, branding and entrepreneurship. In addition, Dr. Michalec spent the Spring 2013 semester as a visiting professor at Duquesne University’s Italian Campus in Rome, Italy. While in Rome, she taught public speaking and intercultural communication courses featuring embedded service-learning opportunities in partnership with international and local humanitarian aid and relief agencies. Dr. Michalec earned her Ph.D. in Rhetoric from Duquesne University in Pittsburgh, PA.

While at PSU-LV, Dr. Michalec has collaboratively led study abroad trips to the Netherlands and Greece and has shared teaching and research insights at state, regional, national, and international conferences, universities and events. An avid traveler and music lover, Dr. Michalec has visited nearly 20 countries and 25 U.S. states and has enjoyed over 100 live bands’ and artists’ performances. She greatly admires Dolly Parton—as a storyteller, entrepreneur, philanthropist, and visionary—and counts seeing her perform live in 2023 as a core memory.

You will meet this lecturer during the training:

Business Strategy and Brand management