Prof. Dr. Adam Figiel

Professor Adam Figiel is a distinguished scholar in strategic management and marketing, currently serving at the Krakow University of Economics (UEK). With an academic career spanning more than two decades, he is an accomplished researcher, lecturer, and supervisor, actively engaged in international cooperation and interdisciplinary scholarship.

He has collaborated extensively with leading European universities, as well as institutions in the United States. At the Krakow University of Economics, Professor Adam Figiel plays an active role in shaping academic strategy as a member of the Faculty Board and serves on numerous Study Program Boards. He has supervised multiple doctoral candidates, supported complex international research projects, consulted firms and taught across several executive MBA programmes.

His scientific interests span consumer behaviour, brand management, marketing and business strategy, strategic management, and supply chain management. He has authored and co-authored numerous publications in these domains and is recognized for his contributions with multiple university, ministerial, and state awards.

You will meet this lecturer during the training:

Business Strategy and Brand management